There’s no universal formula for success in the wireless business. What we do know is that, to get ahead, you need to know where the industry is heading, stay abreast of regulatory issues with straight-forward and current information, work with the right technology partners, possess a profound understanding of your customers, and have strategies you can put to work immediately in your company.
We have created a program this year that is like no other Wireless Leadership Summit in the past.
- We start the day on Thursday, October 8, with a State of the Industry address, bringing current and future regulatory issues into sharp focus, building on that with insights from some of America’s largest enterprise users about how to become their trusted vendor.
- After becoming a trusted vendor, you’ll benefit from our next panel of experts, who will reveal the secrets behind some of the nation’s most complicated and geographically challenging wireless build-outs.
- Next, we’ll give you more tools to compete by growing your business. We have gathered a panel of wireless sales and service providers who will share their experiences growing their companies to take on larger projects, through acquisition and collaboration.
- At the end of the day of presentations, you will have it all pulled together as our keynote speaker, John Tarnoff, a tech start-up expert and former DreamWorks executive and reinvention specialist, shares the four skills you'll need to compete in a 21st century digital marketplace.
2015 Program Overview
Tuesday, October 6
- 7:00am-5:00pm TRN Board Meeting
Wednesday, October 7
- 7:30am-6:00pm Registration
- 7:30am-8:30am Continental breakfast for TRN and regional MSS group members
- 8:30am-9:30am MSS regional meetings (EDMSSA, GLMSS, SEMSS, WMSP)
- 8:30am-9:30am EWA Annual Membership meeting
- 9:30am-12:00pm EWA Annual Board of Directors meeting
- 9:45am-11:30am TRN National Annual meeting
- 12:30pm-5:30pm Motorola Solutions Service Partner program.
- 5:30pm-7:30pm Welcome Reception in Exhibit Hall. Open to All Badged Attendees. Sponsored by Motorola Solutions.
Thursday, October 8
- 7:30am-6:00pm Registration open
- 8:00am-8:50am Women in Wireless Communications inaugural group meeting. This meeting is open to all.
- 9:00am-10:00am Official start to the 2015 Wireless Leadership Summit. Welcome from Bill Dow, TRN and Mark Crosby, EWA. This State of the Industry Review is your exclusive look into the future of the wireless industry. This session will help you to make plans based on the vital regulatory and advocacy issues certain to impact your wireless business and that of your customers in the year ahead.
- 10:00am-10:15am Private Enterprise Broadband Initiative. Hear the latest from pdvWireless's Morgan O'Brien about the 900 MHz spectrum allocation proceeding.
- 10:15am-11:00am What are the secrets of making the perfect pitch to large business enterprise buyers? Hear from a panel of wireless technology decision makers including David Woodham, SouthernLINC and Tim Totten, UPS, as they share advice and insights on securing the initial appointment with the right decision maker, how decisions are made about technology vendors and how enterprise users evaluate sales, installation and service contracts.
- 11:00am-11:15am Break
- 11:15am-12:15pm You’ve made the big sale. A multi-agency/multi-jurisdiction project comes with its own set of challenges, along with enormous opportunity. Ron Thomas, Service Manager, The Atlanta Communications Co. will be joined by his customers, Joseph Barasoain, Director of Fulton County Emergency Services, and Andy Pichs, Radio System Manager for Fulton County, to talk about a complex multi-agency system build out that they recently completed. David Reeves, President, P&R Communications will share recommendations on planning and coordinating a large-scale project, based on his company’s experiences.
- 12:15pm-1:15pm Lunch in Exhibit Hall (sponsored by Primus)
- 1:15pm-3:45pm Exhibit Hall open
- 3:45pm-4:30pm Whether through unexpected opportunity or careful planning, the best way to grow your business, especially to take on large projects, is by acquiring competitors, creating new start-ups and collaborating with peers and suppliers.Panelists will be Mike Fordinal, President, DFW Communications; Mark Blackman, President, Mobile Communications of Gwinnett and Jeff Manion, President, DSC Communications. They will share their advice on growing through acquisition and collaboration, including targeting prospects, best ways to secure funding and even how to avoid being a take-over target.
- 4:30pm-4:45pm Break
- 4:45pm-5:30pm Keynote - John Tarnoff “21 Paradigms for the 21st Century: How Digital Has Changed Everything” Wrapping up all the concepts in today’s sessions, John Tarnoff, a former major film studio executive, tech start-up veteran and business reinvention specialist, will share the four skills you need to adapt to a digital-focused business environment. You’ll learn fresh ways of engaging with customers, benefit from a revised relationship to time, be introduced to the powerful advantages of collaboration and find out how the concept of “proving yourself” has shifted, giving you important counsel and insightful recommendations to revitalize and grow your business.
- 5:30pm-7:30pm Cocktail party in Exhibit Hall. Enjoy the Summit Signature drink and place your winning bids for the Silent Auction. All auction proceeds benefit the Joseph B. Vestal Scholarship Fund at Old Dominion University.
Friday, October 9
- 7:30am-11:00am Connect Plus breakfast and meeting
- 7:30am-12:30pm Licensing and Spectrum Essentials. Learn what’s necessary to secure and manage a call sign from the FCC, the right way. Join spectrum solutions experts from EWA to discuss the most common mistakes made on license applications, which FCC rules are most critical for your system, what specific spectrum is optimal for your uses, how to minimize interference and how to more easily obtain the spectrum you need for your customers. Plus, you’ll learn how to use Cevo™, the new online frequency coordination tool by EWA. Cevo simplifies applying for an FCC license, helps you manage your spectrum, and even allows you to select your own frequencies. Hear from the pros and bring your questions!